VP Marketing

Leuven, Belgium (Europe)



About THEO Technologies

THEO is a deep tech B2B company, on a mission to shape the rapidly evolving online video landscape. The media industry that we have long known is rapidly changing. Media consumption patterns have shifted towards online video. As a company we provide high-impact media solutions for media companies around the world that enables them to offer exceptional video experiences across any device.

With our flagship product THEOplayer, used by tier 1 media companies worldwide, we are a recognised market leader in the video playback domain. The company has been awarded the Streaming Media Reader's Choice Award in the Video Player category for the last 3 years running (2017, 2018, 2019), confirming its game changing role.

THEO was awarded the Fastest Growing Technology Company in the Media and Entertainment Category in the Belgian Deloitte’s Technology Fast 50 Awards in both 2018 and 2019.

Our culture is based on trust, high performance and self-development where we believe in a more organic culture with the right balances and motivations.


Duties & Responsibilities

  • Develop our marketing strategy with a strong focus on product marketing and brand building and developing a best-in-class demand generation engine;
  • Work with the executive team, sales and other key stakeholders across the company to set and execute the strategy and roadmap for THEO Technologies’ long-term growth;
  • Lead and continue to build a high-performing marketing team that scales to match THEO Technologies’ rapid growth;
  • Lead the marketing GTM strategy including branding, demand generation, content marketing, internal and external communications, public relations, and events;
  • Create marketing programs to drive awareness, and generate, nurture, and qualify leads;
  • Maintain world-class quality standards for all of THEO Technologies’ marketing materials;
  • Create playbooks and training modules for the successful development of growth skills and initiatives across product, SEO, SEM, funnel optimization, product marketing, digital marketing, PR, events, etc.;
  • Manage the effectiveness of our marketing technology stack, including Hubspot. 

Desired Skills & Experience
  • 10+ years of B2B SaaS marketing/demand generation experience;
  • 5+ years of experience in a leadership role, building and managing a marketing function;
  • Management experience within brand marketing, demand generation, product marketing, customer marketing, marketing ops. or other related areas of marketing;
  • Data-driven executive who has developed shared measurement and tracking of demand generation programs for marketing and sales;
  • Proven track record of measuring and improving the effectiveness of demand generation efforts, partnering with sales to improve them, and reporting those results as well as recommendations up to the executive level;
  • Significant experience with SEO, Paid Media, Paid Social, E-mail, CRM and Events;
  • Demonstrated ability to manage and execute successful projects with minimal guidance in a fast-paced entrepreneurial environment while maintaining a strong attention to detail;
  • Demonstrated ability to create forecasting models and manage related marketing spend;
  • Demonstrated ability to quickly identify areas for improvement and implement necessary changes within a fast-paced startup environment;
  • Demonstrated ability to prioritize ruthlessly and hit goals.

What We Offer

  • Passionate colleagues looking at redefining the video industry;
  • A versatile full-time job in the animated city Leuven;
  • An attractive salary with plenty of extra benefits (company car, group & hospitalization insurance, meal vouchers, net allowance, flex income plan).
  • The opportunity to work for an exciting start-up conquering the world;
  • A place to learn and get in touch with the cutting edge of online video;
  • The company itself is doing exceptionally well. For career-motivated people, there will be upward mobility;
  • stimulating working environment;
  • Flexible hours, including a 1 day a week home office;
  • Fresh fruit twice a week;
  • Regular and fun team activities.


Does this sound interesting to you?

Send your application including resume and motivational letter to careers@theoplayer.com.

Looking for another opportunity at THEO Technologies?