Mini Guide

Video Encoding

This guide looks at how get the most out of your monetisation strategy.

Key takeaways

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What is video encoding?
In simple terms, encoding is the process of compressing and changing the format of raw video content to a digital file or format, which will in turn make the video content compatible for different devices and platforms. The main goal of encoding is to compress the content to take up less space. We do this by getting rid of the information we don’t need, also referred to as a lossy process.
When the content is played back, it is played as an approximation of the original content. Of course, the more content information you get rid of, the worse the video that is played back will be, compared to the original. The process of video encoding is imposed by codecs, which we will discuss further in this Mini Guide.