Smooth advertisement playback on smart TVs with top-notch SSAI ad-insertion.
Conviva states that the viewing time on Smart TVs has grown in Q3 of 2021 with a staggering 64 % growth in comparison to the previous year. This makes Smart TVs by far the largest growing device segment in 2021. CTV ad spending is anticipated by eMarketer to be the fastest growing device segment in the US market, increasing by 49% this year to reach $13.41 billion.
Getting your video available on Smart TV is one thing. Making sure you monetize and build a profitable service around this device while achieving the best quality of viewing experience is a significantly more challenging and worthwile endeavor. In this webinar we tackle the toughest questions on why using SSAI ad-insertion is the best long-term solution to monetize your video services with advertising.
We've got two great speakers and technology leaders sharing their thoughts and suggestions: Matthew Scharr, Software Development Manager at AWS Elemental and Pieter-Jan Speelmans, Co-Founder and CTO of THEO Technologies.
- Why is SSAI important for smart TVs?
- Do we improve the quality of the viewer experience when choosing SSAI ad-insertion?
- What are the important components for a SSAI solution?
- What are the most common problems on client devices and what are their root causes?
- How do I get smooth SSAI integration compatible with DRM?
- How do you practically approach SSAI ad-insertion?