2024 SportsPro Madrid

Book your meeting with us at SportsPro!

November 20th - 21st 2024

Connect with us at SportsPro Madrid, the premier event for the international sports media and technology markets. 

Book a meeting with our experts to explore how cutting-edge video playback, real-time streaming at scale and new ad experiences can empower your business. Find us at the Dolby x THEO booth (at the main networking and exhibition area).

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Book your meeting!

Redefining live sports: Smart ads, seamless experience

Wednesday, November 20th   |   02:45 PM - 03:05 PM CET

 Tech Innovation Stage

Michel Profile picture

Michel Roofthooft 
Senior Director of Engineering  at Dolby x  THEO
Discover how Server-Guided Ad Insertion (SGAI) is transforming fan engagement and monetization in live sports streaming. This session will provide insights on leveraging this innovative technology to expand revenue opportunities while significantly improving viewer satisfaction. Key topics include:
  • How SGAI combines the strengths of both Client-Side and Server-Side Ad Insertion for seamless ad experiences.
  • Creating new live sports viewer experiences that keep fans engaged, with increased ad relevance, a more engaging ad experience, and reduced latency.
  • Boosting ad revenue through optimal inventory use and increased rendering and fill rates.

THEOplayer
How the NFL Delivers a Great Video Experience

"We wanted a video player partner whose core focus is on the player and all the technology around that. This way we can focus on the things that are core to us, like creating the best home of football and the best fan experience."

speaker 1-1Michael Blanchard - Director of Platform Engineering at NFL

 

THEOplayer
NASCAR Selects THEOplayer for Premium Cross-Platform Video Playback Experiences

"THEOplayer has excellent cross-platform compatibility. Knowing that we would get a better React Native integration with vendors through THEO was the main reason for our switch. I trust your expertise in video delivery and really appreciate the THEO innovations to further enhance viewer Quality of Experience. It’s a relief for our team to rely on THEO for these improvements without having to worry about it ourselves."

PatrickPatrick Carroll - Managing Director of Technologies at NASCAR

 

THEOlive
Transforming Viewer Experience and Driving Sports Betting ROI with Ultra-Low Latency Video Streaming

“My favorite thing about THEOlive is that it’s very fast, effectively addressing our organizational challenges. It not only gives us a lot more control on the configurations but also provides comprehensive real-time viewer metrics including concurrent users, and the users’ platforms and operating systems.”

cropped_image (4)Dennis Dovale -  Head of Broadcast & Media Technology at Tabcorp 

 

THEOplayer
BBC Maestro partners with THEOplayer to deliver premium e-learning experience

“THEOplayer immediately looked like a much better solution and just stood out a mile above everything else that we came across. After discussions with the THEO team, we were confident that they were the right technical partner for us. Their approach aligned with our own work style, and because they are so knowledgeable about video for React Native, we have been able to entrust such a critical feature to their expert care.”

Lily roundLily Smith - Chief Product Officer at BBC Maestro

 

THEOlive
How Ultra-Low Latency Video Streaming Boosts Sportsbook ROI

“When we discovered THEOlive, it was an ideal match—not just technologically for ultra-low latency, but also in terms of scalability. It leverages the existing CDN infrastructure that HLS has sat on for many years. It’s reliable and tested. We view it as the future of streaming and consider this our investment in video technology, aiming to boost sportsbooks customer experience for each game.”

cropped_image (8)Chris Cousin - Commercial Director at iGameMedia

 

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