IBC Amsterdam 2024 - THEO Technologies - 5.A87 | Looking forward to meeting you at our booth

Are you ready to revolutionize advertisement in the streaming world? While Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) each offer distinct advantages, they also have their limitations. Server-Guided Ad Insertion (SGAI) represents a hybrid approach that combines the strengths of both CSAI and SSAI, redistributing responsibilities to deliver the best of both worlds.

Join us to discover how adopting SGAI can enhance your streaming monetization strategy, offering a seamless and less intrusive ad experience while maximizing revenue potential. You will learn how SGAI functions by integrating the precision and flexibility of client-side ad insertion with the scalability and efficiency of server-side methods.

Cross-platform video playback is table stakes. Viewers expect high-quality video streaming anytime, anywhere, on any device. However, achieving this remains a really complex challenge, also for media & entertainment companies using React Native for their OTT app.

This case study explores common challenges & pitfalls in React Native video playback, and demonstrates how leading media & entertainment companies can overcome these obstacles and easily port their video pipeline cross-platform, including to big screen devices such as Samsung Tizen, LG WebOS and FireTV. By doing so, they accelerate time-to-market, reduce maintenance effort, and free up experienced engineers for strategic innovation projects.