Meet us at
NAB Show New York!
October 9th - 10th 2024
We are happy to be part of the NAB Show New York!
Make sure to book a personalized meeting with our THEO experts to discuss things like cross-platform video playback, monetization strategies and low latency video streaming!
Revolutionizing Viewer Engagement and Advertising: Server-Guided Ad Insertion with THEOads
Theater 2
Thursday, October 10th
2:00 - 2:30 PM
Are you ready to transform your viewers’ ad experience with THEOads? This session will dive into how THEOads uses Server-Guided Ad Insertion (SGAI) to revolutionize ad strategy in the streaming world. SGAI is a hybrid approach that combines the best of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI), overcoming the limitations of each.
This presentation will cover a technical dive into how SGAI works within THEOads, showcasing how it integrates the scalability and flexibility of client-side ad insertion with server-side control. It will also discuss how SGAI generates key benefits such as innovative ad formats, increased ad relevance and elevated viewer experiences. Join this session to learn how adopting THEOads with SGAI can optimize your streaming monetization strategy and keep you ahead in the fast-evolving world of streaming monetization.
Customer Stories
THEOplayer
How the NFL Delivers a Great Video Experience
"We wanted a video player partner whose core focus is on the player and all the technology around that. This way we can focus on the things that are core to us, like creating the best home of football and the best fan experience."
Michael Blanchard - Director of Platform Engineering at NFL
How the NFL Delivers a Great Video Experience
THEOplayer
NASCAR Selects THEOplayer for Premium Cross-Platform Video Playback Experiences
"THEOplayer has excellent cross-platform compatibility. Knowing that we would get a better React Native integration with vendors through THEO was the main reason for our switch. I trust your expertise in video delivery and really appreciate the THEO innovations to further enhance viewer Quality of Experience. It’s a relief for our team to rely on THEO for these improvements without having to worry about it ourselves."
Patrick Carroll - Managing Director of Technologies at NASCAR
NASCAR Selects THEOplayer for Premium Cross-Platform Video Playback Experiences
THEOplayer
Telenor Sverige uses THEOplayer to streamline their OTT services deployment
“After careful examination, THEO convinced us with their wide platform coverage and comprehensive peripheral integrations with other streaming solutions. More importantly, their technical expertise and quality of support have helped guide us throughout the entire migration process.”
Streaming Engineer at Telenor Sverige
Telenor Sverige uses THEOplayer to streamline their OTT services deployment
Past Webinars
Here you can find a selection of our past webinars!
With topics ranging from the Benefits of using a commercial React Native video player vs. DIY with open source, to Innovations in Low Latency Livestreaming; there is something for everyone here at THEO!
How to easily integrate THEOplayer in your React Native video app
How to easily integrate THEOplayer in your React Native video app