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Customer story

How Play Media scaled exponentially with the support of THEOplayer

At a glance

Play Media (formerly 'SBS Belgium') is a television company that has reinvented itself as a video company, they are at the forefront of innovative media companies in Belgium. In recent years, Play Media has invested a lot in both content and user experience. They have been very successful in reaching younger audiences and have established themselves as an internationally recognised brand through their linear and GoPlay digital platform.

The challenge

As Play Media evolves its video service offerings to cater for a wider and younger target audience, it is imperative for them to ensure not only the highest content but also viewing quality. Play Media has the challenging task of making sure that their audio and video assets are played back correctly and reliably across devices, well protected, and optimally monetised.

“As we focus on offering our content through the internet, we have to ensure the best playback quality for our services. However, we were faced with several challenges with the use of our previous video player. This includes stability, peripheral integrations, after-sales support, and advertisement issues which negatively impacted our revenue,”
Digital Product Manager

Play Media

On top of a working solution, Play Media was also in need of a player technology partner who can guide them through their platform evolution. A partner who understands their business landscape and is able to respond accordingly in a timely manner.


The solution

THEOplayer easily met the MOAT and Google Ads pre-integration requirements, conveniently avoiding complex and lengthy implementation processes. Additionally, the geographical proximity of both THEO and Play Media allows for a much more fluid communication.

“We were suggested to utilise THEO’s THEOplayer Universal Video Player solution for our streaming service. We knew it was the right solution when we analysed the benchmarking results. THEOplayer performs much better than our then-existing video player,”
Digital Product Manager

Play Media

The result

Better viewer acquisition and retention: With the help of THEO, Play Media was able to achieve an impressive growth of 228% in viewership through their online platform in 2021, compared to the same period the year before.

Seamless playback for every use-case: Play Media has been able to deliver a much better viewing quality to their OTT customers utilising THEOplayer UVP Web SDK. Additionally, they have also been able to optimise their ad-delivery on their mobile applications by leveraging THEOplayer UVP iOS and Android SDKs for advertisements playback. “Integrating THEO’s solutions into our system was very easy. It’s a plug and play for everything, from Web Browsers to iOS and Android platforms.”, says Michiel.

World-class Experts Support: “We need to only explain what we were going to do and our requirements for THEO to guide us through the completion of our projects.”, says Michiel. “They have always been there for us, suggesting the best approaches, what we should do and what we should not do,” Michiel added. He was also pleased with the technical documentation and THEO’s response time in resolving the tickets issued by his technical team.

“Not only that THEO has the solutions we required, their proximity, rate of growth, clear vision, and the reference we received made them the most ideal choice. We believe that THEO will be a long-term partner who will be able to walk alongside us, as our business continues to grow and evolve, providing us with consistent peace of mind.”
Digital Product Manager

Play Media

About Play Media

Play Media (formerly 'SBS Belgium') is a Belgian media company owned by Telenet that was founded in 1995. Play Media is the channel group behind Play4, Play5, Play6, Play7 and partially radio station NRJ Belgium. With a 19.9% viewership share in Flanders in 2021, Play Media has become one of the leading broadcasters in Belgium.


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