When the response contains a linear ad, it will be shown as a pre-roll advertisement before the video starts playing. After completion of the pre-roll, the content video will start to play automatically. A timer controlling how long the viewer must watch the ad before skipping can be changed in the configuration.
Mid-roll advertising resembles traditional TV commercials, and online advertisers claim it is better for three main reasons: The first reason is that it has increased accountability, the viewer is forced to watch it. The second is that it targets a more engaged user due to its on-demand format, you clicked on the link to see it. The last main reason is that it has a handy interactive component, you can take an action regarding the ad if you're interested. Again, it is possible to let the viewer skip over the commercial spot after several seconds. How long the viewer must watch can be changed in the configuration. In the example the mid-roll advertisement will start after 4 seconds.
Non-linear or overlay ads are shown on top of the video. It is also possible to allow the user to close these ads by enabling the close button.
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