Share this
ABR for More Efficient Bandwidth Usage
by THEOplayer on March 12, 2020
Bitrate indicates the speed at which video content (or any other data) is delivered. It represents the amount of bits per second that are transmitted digitally across a network. The speed of the bitrate can also determine the cost of delivery. In a video context higher bitrate usually indicates a higher quality stream. Video bitrate indicates the average bitrate consumed by players during the playback session.
A bitrate can essentially tell the video player how many bits of the video content or file can be processed per second during the video playback. This is where the concept of Adaptive Bitrates (ABR) comes in. Optimizing ABR can eliminate wasted bandwidth during congestion and allow you to more efficiently use the available bandwidth. Bandwidth itself is not the speed of the internet, but rather the amount of time it takes to show information to the end user. In this post we discuss how to optimize ABR for more efficient bandwidth usage while still maintaining an excellent Quality of Experience (QoE).
Bandwidth Estimation
Available bandwidth estimation is a crucial part of ABR, but also difficult to get entirely accurate. Streaming video can naturally use a huge chunk of the available bandwidth. Things like poor network security, or old hardware such as outdated routers and cables can put a huge drain on the bandwidth usage. Likewise, it is also important to consider if the end user has a capped bandwidth usage. If you are choosing the highest quality stream, it’s possible you could be using anywhere from 3GB to 7GB of data per hour of streaming. With 1080p images being 2.25 times bigger, and 4k being 4.5 times bigger compared to 720p, the required bandwidth is soaring to new heights. As a direct result, the cost of delivery for the operator is increasing significantly, especially if the end viewer does not have a cap on their bandwidth usage.
The screen size or resolution, the start-up time and the dropped frame rate should all be taken into consideration. A well constructed ABR algorithm will take all of those, as well as the player size, into account, ensuring that the bitrate is capped at a certain amount.
Some players strive for a faster join time. To achieve this the player will first start downloading the video content at the lowest bitrate into the buffer, and then aggressively get faster to reduce buffer. Join times can be crucial for the end viewer and quality of experience, as buffering is an annoyance that can cause viewers to abandon the stream all together and Exit Before Video Start (EBVS).
It’s also important to take QoE and the dropped frame rate into account. At times, the device hosting the stream doesn’t have the resources, causing frames of the content to be dropped. If too many frames are dropped, the player will drop to a lower available bitrate/quality in the stream, and this will clearly reduce the quality of experience for the viewer.
Based on Current Bandwidth
If the player is told to optimize bandwidth, it can take into account two options. The first is important but very difficult to always get right.
As the player starts to download segments into the buffer on a network, the player will estimate the bandwidth from the download of the previous segment. The player will then choose the first bitrate that is lower than the bandwidth that was estimated and begin to download and play. When a network is varying greatly, the player can run into challenges with this method because the last segment may not be representative of the current network situation. This can make the quality of experience not smooth and ultimately suffer.
Based on Historic Bandwidth
The other option would be for the network to take the network history into account. In this method, the player would take the history of the current network bandwidth in consideration to then estimate the bitrate. The player will aim to display the highest quality video content based on the historic bandwidth data and knowledge of the network conditions. It is important to note that network history may be limited to the current playout session as privacy policies (like GDPR) may rule out the option to leverage the historic bandwidth across sessions.
THEO and Adaptive Bitrate Streaming
Our THEO Universal Video Player has three preset strategies that the player will automatically use when it comes to ABR. Bandwidth is the default strategy. The player will optimize ABR behavior to focus on displaying the most optimal quality based on historic bandwidth data and knowledge of the network conditions. When no historic data is available, the player will use the performance strategy. The performance strategy will optimize ABR behavior to focus on the performance of the player. Lastly, the quality strategy will optimize ABR behavior to focus on displaying the best visual quality possible to the end viewer. For an ABR demo, visit our Demo Zone.
Have more questions about ABR and efficient bandwidth usage? Contact one of our THEO experts for advice on your particular use case.
Share this
- THEOplayer (46)
- online streaming (40)
- live streaming (35)
- low latency (32)
- video streaming (32)
- HESP (24)
- HLS (21)
- new features (21)
- THEO Technologies (20)
- SDK (19)
- THEOlive (17)
- best video player (17)
- cross-platform (16)
- html5 player (16)
- LL-HLS (15)
- online video (15)
- SmartTV (12)
- delivering content (12)
- MPEG-DASH (11)
- Tizen (11)
- latency (11)
- partnership (11)
- Samsung (10)
- awards (10)
- content monetisation (10)
- innovation (10)
- Big Screen (9)
- CDN (9)
- High Efficiency Streaming Protocol (9)
- fast zapping (9)
- video codec (9)
- SSAI (8)
- Ultra Low Latency (8)
- WebOS (8)
- advertising (8)
- viewers expercience (8)
- "content delivery" (7)
- Adobe flash (7)
- LG (7)
- Online Advertising (7)
- Streaming Media Readers' Choice Awards (7)
- html5 (7)
- low bandwidth (7)
- Apple (6)
- CMAF (6)
- Efficiency (6)
- Events (6)
- drm (6)
- interactive video (6)
- sports streaming (6)
- video content (6)
- viewer experience (6)
- ABR (5)
- Bandwidth Usage (5)
- Deloitte (5)
- HTTP (5)
- ad revenue (5)
- adaptive bitrate (5)
- nomination (5)
- reduce buffering (5)
- release (5)
- roku (5)
- sports betting (5)
- video monetization (5)
- AV1 (4)
- DVR (4)
- Encoding (4)
- THEO Technologies Partner Success Team (4)
- Update (4)
- case study (4)
- client-side ad insertion (4)
- content encryption (4)
- content protection (4)
- fast 50 (4)
- google (4)
- monetization (4)
- nab show (4)
- streaming media west (4)
- support matrix (4)
- AES-128 (3)
- Chrome (3)
- Cost Efficient (3)
- H.265 (3)
- HESP Alliance (3)
- HEVC (3)
- IBC (3)
- IBC trade show (3)
- React Native SDK (3)
- THEOplayer Partner Success Team (3)
- VMAP (3)
- VOD (3)
- Year Award (3)
- content integration (3)
- customer case (3)
- customise feature (3)
- dynamic ad insertion (3)
- scalable (3)
- server-side ad insertion (3)
- video (3)
- video trends (3)
- webRTC (3)
- "network api" (2)
- Amino Technologies (2)
- Android TV (2)
- CSI Awards (2)
- Encryption (2)
- FireTV (2)
- H.264 (2)
- LHLS (2)
- LL-DASH (2)
- MPEG (2)
- Microsoft Silverlight (2)
- NAB (2)
- OMID (2)
- Press Release (2)
- React Native (2)
- Start-Up Times (2)
- UI (2)
- VAST (2)
- VP9 (2)
- VPAID (2)
- VPAID2.0 (2)
- ad block detection (2)
- ad blocking (2)
- adobe (2)
- ads in HTML5 (2)
- analytics (2)
- android (2)
- captions (2)
- chromecast (2)
- chromecast support (2)
- clipping (2)
- closed captions (2)
- deloitte rising star (2)
- fast500 (2)
- frame accurate clipping (2)
- frame accurate seeking (2)
- metadata (2)
- multiple audio (2)
- playback speed (2)
- plugin-free (2)
- pricing (2)
- seamless transition (2)
- server-side ad replacement (2)
- subtitles (2)
- video publishers (2)
- viewer engagement (2)
- wowza (2)
- "smooth playback" (1)
- 360 Video (1)
- AOM (1)
- API (1)
- BVE (1)
- Best of Show (1)
- CEA-608 (1)
- CEA-708 (1)
- CORS (1)
- DIY (1)
- Edge (1)
- FCC (1)
- HLS stream (1)
- Hudl (1)
- LCEVC (1)
- Microsoft Azure Media Services (1)
- Monoscopic (1)
- NAB Show 2016 (1)
- NPM (1)
- NetOn.Live (1)
- OTT (1)
- Periscope (1)
- Real-time (1)
- SGAI (1)
- SIMID (1)
- Scale Up of the Year award (1)
- Seeking (1)
- Stereoscopic (1)
- Swisscom (1)
- TVB Europe (1)
- Tech Startup Day (1)
- Telenet (1)
- Uncategorized (1)
- University of Manitoba (1)
- User Interface (1)
- VR (1)
- VR180 (1)
- Vivaldi support (1)
- Vualto (1)
- adblock detection (1)
- apple tv (1)
- audio (1)
- autoplay (1)
- cloud (1)
- company news (1)
- facebook html5 (1)
- faster ABR (1)
- fmp4 (1)
- hiring (1)
- iGameMedia (1)
- iOS (1)
- iOS SDK (1)
- iPadOS (1)
- id3 (1)
- language localisation (1)
- micro moments (1)
- mobile ad (1)
- nagasoft (1)
- new web browser (1)
- offline playback (1)
- preloading (1)
- program-date-time (1)
- server-guided ad insertion (1)
- stream problems (1)
- streaming media east (1)
- support organization (1)
- thumbnails (1)
- use case (1)
- video clipping (1)
- video recording (1)
- video trends in 2016 (1)
- visibility (1)
- vulnerabilities (1)
- zero-day exploit (1)
- November 2024 (1)
- August 2024 (1)
- July 2024 (1)
- January 2024 (1)
- December 2023 (2)
- September 2023 (1)
- July 2023 (2)
- June 2023 (1)
- April 2023 (4)
- March 2023 (2)
- December 2022 (1)
- September 2022 (4)
- July 2022 (2)
- June 2022 (3)
- April 2022 (3)
- March 2022 (1)
- February 2022 (1)
- January 2022 (1)
- November 2021 (1)
- October 2021 (3)
- September 2021 (3)
- August 2021 (1)
- July 2021 (1)
- June 2021 (1)
- May 2021 (8)
- April 2021 (4)
- March 2021 (6)
- February 2021 (10)
- January 2021 (4)
- December 2020 (1)
- November 2020 (1)
- October 2020 (1)
- September 2020 (3)
- August 2020 (1)
- July 2020 (3)
- June 2020 (3)
- May 2020 (1)
- April 2020 (3)
- March 2020 (4)
- February 2020 (1)
- January 2020 (3)
- December 2019 (4)
- November 2019 (4)
- October 2019 (1)
- September 2019 (4)
- August 2019 (2)
- June 2019 (1)
- December 2018 (1)
- November 2018 (3)
- October 2018 (1)
- August 2018 (4)
- July 2018 (2)
- June 2018 (2)
- April 2018 (1)
- March 2018 (3)
- February 2018 (2)
- January 2018 (2)
- December 2017 (1)
- November 2017 (1)
- October 2017 (1)
- September 2017 (2)
- August 2017 (3)
- May 2017 (3)
- April 2017 (1)
- March 2017 (1)
- February 2017 (1)
- December 2016 (1)
- November 2016 (3)
- October 2016 (2)
- September 2016 (4)
- August 2016 (3)
- July 2016 (1)
- May 2016 (2)
- April 2016 (4)
- March 2016 (2)
- February 2016 (4)
- January 2016 (2)
- December 2015 (1)
- November 2015 (2)
- October 2015 (5)
- August 2015 (3)
- July 2015 (1)
- May 2015 (1)
- March 2015 (2)
- January 2015 (2)
- September 2014 (1)
- August 2014 (1)