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CSAI vs SSAI: Get the Best Bang For Your Buck

by THEO Technologies on May 11, 2021

THEO Technologies and EZDRM partner to offer DRM-protected ultra-low latency video for Sportsbooks and iGaming providers

When considering a monetisation strategy, it makes sense to carefully weigh your options. You may already have heard about Client-Side and Server-Side Ad Insertion. But what are they, and where does each strategy shine?

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Topics: advertising interactive video video streaming SSAI live streaming ad blocking video monetization content integration VAST VMAP "content delivery" OMID Online Advertising VPAID

Content Monetization with Server-Side Ad Insertion

by THEOplayer on March 10, 2017

Monetise your content with Ad Server Insertion

Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from …

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Topics: content monetisation dynamic ad insertion SSAI server-side ad insertion ad blocking

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