THEO Blog / ad blocking

CSAI vs SSAI: Get the Best Bang For Your Buck

THEO Technologies and EZDRM partner to offer DRM-protected ultra-low latency video for Sportsbooks and iGaming providers

When considering a monetisation strategy, it makes sense to carefully weigh your options. You may already have heard about Client-Side and Server-Side Ad Insertion. But what are they, and where does each strategy shine?

Read Story

Content Monetization with Server-Side Ad Insertion

Monetise your content with Ad Server Insertion

Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from …

Read Story

Subscribe by email