THEO Blog / server-side ad insertion

Client Side & Server Side Ad Insertion

THEO Technologies and EZDRM partner to offer DRM-protected ultra-low latency video for Sportsbooks and iGaming providers

Client Side Ad Insertion (CSAI) and Server Side Ad Insertion (SSAI) are two ways in which advertisements can be packaged with online video, to be delivered to a viewer. So, why is it important? Depending on how the ads are served, either via CSAI or SSAI, will impact the simplicity of …

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Content Monetization with Server-Side Ad Insertion

Monetise your content with Ad Server Insertion

Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from …

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