Client Side & Server Side Ad Insertion
by THEO Technologies on July 29, 2022
Client Side Ad Insertion (CSAI) and Server Side Ad Insertion (SSAI) are two ways in which advertisements can be packaged with online video, to be delivered to a viewer. So, why is it important? Depending on how the ads are served, either via CSAI or SSAI, will impact the simplicity of …
How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 2)
by Mathias Craps on May 20, 2021
In the previous article, we have explored the challenges, observations made, and the suggested solutions one can make to ensure smooth CSAI ad playback on Samsung Tizen and LG WebOS. In this article, we will guide you through the 3 steps of the suggested solution implementation and to …
How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 1)
by Mathias Craps on May 18, 2021
Over the next three years (by 2024), global online advertising revenue is expected to hit almost $120 billion (€99bn), consistently outperforming subscription-based video services by just over 20%. This estimation is also in line with the growth of global AVOD active monthly user, two …
Monetise your content with THEOplayer and Google DFP DAI pre-integration
by THEOplayer on July 17, 2018
At a time when the popularity of online video surges, so do online video ads. Advertisers found in video a new source of monetisation. But in parallel with an increasing amount of video ads, more and more ad blockers get installed. In a previous article we already discussed the curren …