Talk with an expert

THEO Blog / client-side ad insertion

Client Side & Server Side Ad Insertion

by THEO Technologies on July 29, 2022

THEO Technologies and EZDRM partner to offer DRM-protected ultra-low latency video for Sportsbooks and iGaming providers

Client Side Ad Insertion (CSAI) and Server Side Ad Insertion (SSAI) are two ways in which advertisements can be packaged with online video, to be delivered to a viewer. So, why is it important? Depending on how the ads are served, either via CSAI or SSAI, will impact the simplicity of …

Read Story

Topics: ad block detection monetization video streaming online video SSAI live streaming server-side ad insertion video monetization best video player client-side ad insertion Online Advertising VOD

How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 2)

by Mathias Craps on May 20, 2021

How to Optimize CSAI on Tizen and webOS in 3 Steps (Part 2)

In the previous article, we have explored the challenges, observations made, and the suggested solutions one can make to ensure smooth CSAI ad playback on Samsung Tizen and LG WebOS. In this article, we will guide you through the 3 steps of the suggested solution implementation and to …

Read Story

Topics: ad revenue content monetisation monetization video monetization SDK client-side ad insertion Tizen Samsung Online Advertising Big Screen SmartTV

How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 1)

by Mathias Craps on May 18, 2021

How to Optimise CSAI on Tizen and webOS in 3 Steps (Part 1)

Over the next three years (by 2024), global online advertising revenue is expected to hit almost $120 billion (€99bn), consistently outperforming subscription-based video services by just over 20%. This estimation is also in line with the growth of global AVOD active monthly user, two …

Read Story

Topics: ad revenue content monetisation monetization video monetization SDK client-side ad insertion Tizen Samsung Online Advertising Big Screen SmartTV

See all

See all

Subscribe by email