THEO Blog / VPAID2.0

The ultimate guide to online video advertising

The ultimate guide to advertising

The following article provides an insight into the key technologies associated with video advertising and more specifically, key considerations when incorporating advertising into your video service. We will address the relationship between VAST, VPAID and VMAP; analyse the key differ …

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How to maximize ad revenue with VPAID 2.0 interactive ads

You can optimize your revenue with THEOplayer VPAID 2.0 ads

$9.14 billion. This is the estimated spending on online video advertising in the US alone and the trend for the coming years is certainly increasing. Online video content is attracting more and more mobile views each day. For publishers and advertisers, it becomes more important than …

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