THEOplayer Blog / advertising

CSAI vs SSAI: 4 Technical Things to Consider

THIS IS A SNIPPET FROM OUR “CSAI VS SSAI: BEST BANG FOR YOUR BUCK” GUIDE WHICH YOU CAN DOWNLOAD HERE.

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CSAI vs SSAI: What are the differences?

THIS IS A SNIPPET FROM OUR “CSAI VS SSAI: BEST BANG FOR YOUR BUCK” GUIDE WHICH YOU CAN DOWNLOAD HERE.

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The Retirement of VPAID: What it Means for the Future of Online Advertising

The introductions of new online technologies have changed the landscape for advertisements and how they are used and viewed. This has resulted in new levels of interaction between brands and consumers. In advertising, the increased visibility, reach and position benefits stakeholders, …

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Monetise your content with THEOplayer and Google DFP DAI pre-integration

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At a time when the popularity of online video surges, so do online video ads. Advertisers found in video a new source of monetisation. But in parallel with an increasing amount of video ads, more and more ad blockers get installed. In a previous article we already discussed the curren …

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The ultimate guide to online video advertising

The ultimate guide to advertising

The following article provides an insight into the key technologies associated with video advertising and more specifically, key considerations when incorporating advertising into your video service. We will address the relationship between VAST, VPAID and VMAP; analyse the key differ …

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Next-Level Content Monetization With Dynamic Ad Insertion In HTML5

The Challenges Of Video Advertising Today In today’s market, broadcasters, operators and online publishers are dealing with numerous challenges when it comes to content monetization. As owners distribute their content online, they will reach a wide and diverse audience that is geograp …

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New Release: Windows Phone support, AES-128, DVR, Advertisements and Closed Captions

A new version of THEOplayer has been released, bringing support for HLS to Windows Phone, but also adding support for content protection using AES-128 and WebVTT subtitles and closed captions. Furthermore, support for advertising using the VAST protocol has been added.

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