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THEO Blog / dynamic ad insertion

Content Monetization with Server-Side Ad Insertion

by THEOplayer on March 10, 2017

Monetise your content with Ad Server Insertion

Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from …

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Topics: content monetisation dynamic ad insertion SSAI server-side ad insertion ad blocking

THEOplayer and Yospace announce partnership

by THEOplayer on August 25, 2016

THEOplayer and Yospace announce their partnership

Leuven, Belgium. THEOplayer and Yospace, the industry leader in Dynamic Ad Insertion technology, have announced a partnership that enables server-side ad replacement across live channels in HTML5.

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Topics: partnership server-side ad replacement dynamic ad insertion THEO Technologies Partner Success Team

Next-Level Content Monetization With Dynamic Ad Insertion In HTML5

by THEOplayer on August 25, 2016

The Challenges Of Video Advertising Today In today’s market, broadcasters, operators and online publishers are dealing with numerous challenges when it comes to content monetization. As owners distribute their content online, they will reach a wide and diverse audience that is geograp …

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Topics: advertising content monetisation online video server-side ad replacement dynamic ad insertion

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