Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from being loaded, resulting in the loss of revenue.
Telcos, broadcasters, and publishers are rapidly migrating from client-side to server-side ad insertion (SSAI). With SSAI, ads are loaded on the server side and then stitched into the content stream. This article discusses some of the issues with client-side ad insertion and why so many of these companies are moving to server-side ad insertion to solve them.