THEOplayer Blog / SSAI

CSAI vs SSAI: 4 Technical Things to Consider

THIS IS A SNIPPET FROM OUR “CSAI VS SSAI: BEST BANG FOR YOUR BUCK” GUIDE WHICH YOU CAN DOWNLOAD HERE.

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CSAI vs SSAI: What are the differences?

THIS IS A SNIPPET FROM OUR “CSAI VS SSAI: BEST BANG FOR YOUR BUCK” GUIDE WHICH YOU CAN DOWNLOAD HERE.

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2019: A Year in Review

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It's been a year filled with innovation, collaboration, development and accolades for THEO Technologies in 2019. Here are just some of this years highlights:  

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Monetise your content with THEOplayer and Google DFP DAI pre-integration

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At a time when the popularity of online video surges, so do online video ads. Advertisers found in video a new source of monetisation. But in parallel with an increasing amount of video ads, more and more ad blockers get installed. In a previous article we already discussed the curren …

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Content Monetization with Server-Side Ad Insertion

Monetise your content with Ad Server Insertion

Client-side ad insertion (CSAI) is one of the most used techniques for monetizing video content. With CSAI, ads are loaded within the video player before they get displayed to the viewer. However, more than 26% of today’s viewers have ad blockers installed which prevent these ads from …

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Multiscreen Content Monetization with Server-Side Ad Insertion

The first quarter of 2016 was another record-setting quarter for the online advertising industry, bringing in $15.9 billion and clearly outpacing last year’s Q1 $13.2 billion, according to the IAB Internet Advertising Revenue Report. Last year, the industry reached its highest level o …

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