The first quarter of 2016 was another record-setting quarter for the online advertising industry, bringing in $15.9 billion and clearly outpacing last year’s Q1 $13.2 billion, according to the IAB Internet Advertising Revenue Report. Last year, the industry reached its highest level of investment ever, at more than $50 billion, and if the first quarter results are any indication, 2016 is about to be the biggest year yet for digital ad spending.
Currently, online video advertising only represents around 8% of total digital ad spending, but this figure is on the rise. This year the online advertising spend will exceed $5 billion for the first time. This rate of growth outpaces advertising spend in TV, search, publishing, and most other digital ad formats. Needless to say, the online video industry is booming, and online video advertisements represent an increasingly important source of income for online content publishers.