Share this
High Efficiency Streaming Protocol (HESP): Bringing Instant Start-Up, Zapping and Seeking to Online Video
by THEOplayer on April 27, 2020
A recognizable issue with online video streaming is the frequency of loading spinners and its impact on viewer engagement. Slow zapping – the switching between linear channels – and slow seeking is causing abandonment and preventing mass adoption of OTT delivery instead of traditional broadcast. A study from Akamai has shown that people tend to abandon video services rapidly after only two seconds of delay. Where traditional analogue cable tends to have a zapping time in the 0.1s to 1s range, OTT video delivery tends to have increased zapping times of multiple seconds. With many PayTV operators merging their existing parallel IPTV and OTT siloed solutions into a unified next-generation delivery solution, it is important to still offer the quality of experience that online viewers expect, including instant start-up, zapping and seeking times, both on the big screen and on other consumer devices. Video content brings in viewers, but the quality of experience retains them.
HESP drastically changes video delivery and provides for the instant zapping times online viewer expects.
Existing HTTP Adaptive Streaming (HAS) protocols use a segment-based approach. This means that a video is cut up into segments of a few seconds each. This approach leads to high zapping and switching times, causes bandwidth overhead and introduces increased latency. Instead of using a segment-based approach, HESP leverages a frame-based streaming approach, which allows for a much better viewer experience including start-up, zapping and seeking times. With zapping, seeking and start-up times well under 100ms, an experience better than existing broadcast solutions is achieved. The figure below compares HESP to CMAF-CTE, LL-HLS, HLS, DASH, WebRTC and RTMP.
Zapping time test results: HESP outperforms CMAF-CTE
In order to compare latency achievements of HESP, we designed a test scenario where HESP is compared with CMAF-CTE, using the same encoding settings, and a selected set of chunk and segment sizes for the CMAF setup. The time measured was the time between clicking the “zap” button and the first frame showing up on the screen, which is referred to as Time to First Frame (TTFF). More details on the technical setup can be found in the HESP whitepaper.
Based on these results, we can see zapping times for HESP streams are significantly lower compared to the CMAF-CTE setup, reaching values below 100ms on average. Compared even to current digital TV broadcast the zapping with HESP feels instantaneous.
HESP benefits
Share this
- THEOplayer (41)
- online streaming (36)
- low latency (28)
- live streaming (27)
- HESP (22)
- video streaming (22)
- HLS (19)
- new features (19)
- SDK (18)
- html5 player (16)
- cross-platform (15)
- online video (14)
- THEO Technologies (12)
- THEOlive (12)
- LL-HLS (11)
- MPEG-DASH (11)
- best video player (11)
- partnership (11)
- Tizen (10)
- awards (10)
- content monetisation (10)
- delivering content (10)
- latency (10)
- SmartTV (9)
- fast zapping (9)
- video codec (9)
- Big Screen (8)
- Samsung (8)
- Adobe flash (7)
- High Efficiency Streaming Protocol (7)
- Streaming Media Readers' Choice Awards (7)
- Ultra Low Latency (7)
- WebOS (7)
- advertising (7)
- html5 (7)
- innovation (7)
- low bandwidth (7)
- Apple (6)
- Efficiency (6)
- Events (6)
- SSAI (6)
- Bandwidth Usage (5)
- CDN (5)
- Deloitte (5)
- LG (5)
- Online Advertising (5)
- adaptive bitrate (5)
- nomination (5)
- release (5)
- roku (5)
- viewers expercience (5)
- AV1 (4)
- CMAF (4)
- DVR (4)
- HTTP (4)
- Update (4)
- ad revenue (4)
- case study (4)
- fast 50 (4)
- google (4)
- streaming media west (4)
- support matrix (4)
- ABR (3)
- Chrome (3)
- H.265 (3)
- HESP Alliance (3)
- HEVC (3)
- IBC (3)
- IBC trade show (3)
- THEO Technologies Partner Success Team (3)
- THEOplayer Partner Success Team (3)
- Year Award (3)
- content encryption (3)
- content protection (3)
- customer case (3)
- customise feature (3)
- drm (3)
- dynamic ad insertion (3)
- monetization (3)
- reduce buffering (3)
- scalable (3)
- sports betting (3)
- sports streaming (3)
- video monetization (3)
- "content delivery" (2)
- "network api" (2)
- AES-128 (2)
- Amino Technologies (2)
- Android TV (2)
- CSI Awards (2)
- Cost Efficient (2)
- Encoding (2)
- Encryption (2)
- FireTV (2)
- H.264 (2)
- MPEG (2)
- Microsoft Silverlight (2)
- Press Release (2)
- React Native SDK (2)
- Start-Up Times (2)
- UI (2)
- VMAP (2)
- VOD (2)
- VP9 (2)
- VPAID2.0 (2)
- adobe (2)
- ads in HTML5 (2)
- analytics (2)
- android (2)
- captions (2)
- chromecast (2)
- chromecast support (2)
- client-side ad insertion (2)
- clipping (2)
- closed captions (2)
- content integration (2)
- deloitte rising star (2)
- fast500 (2)
- frame accurate clipping (2)
- frame accurate seeking (2)
- interactive video (2)
- metadata (2)
- multiple audio (2)
- nab show (2)
- playback speed (2)
- plugin-free (2)
- pricing (2)
- server-side ad replacement (2)
- subtitles (2)
- video (2)
- video content (2)
- video publishers (2)
- video trends (2)
- viewer experience (2)
- "smooth playback" (1)
- 360 Video (1)
- AOM (1)
- API (1)
- BVE (1)
- Best of Show (1)
- CEA-608 (1)
- CEA-708 (1)
- CORS (1)
- DIY (1)
- Edge (1)
- FCC (1)
- HLS stream (1)
- Hudl (1)
- LCEVC (1)
- LHLS (1)
- LL-DASH (1)
- Microsoft Azure Media Services (1)
- Monoscopic (1)
- NAB Show 2016 (1)
- NPM (1)
- NetOn.Live (1)
- OMID (1)
- Periscope (1)
- React Native (1)
- Real-time (1)
- SIMID (1)
- Scale Up of the Year award (1)
- Seeking (1)
- Stereoscopic (1)
- Swisscom (1)
- TVB Europe (1)
- Tech Startup Day (1)
- Telenet (1)
- Uncategorized (1)
- University of Manitoba (1)
- User Interface (1)
- VAST (1)
- VPAID (1)
- VR (1)
- VR180 (1)
- Vivaldi support (1)
- Vualto (1)
- ad block detection (1)
- ad blocking (1)
- adblock detection (1)
- apple tv (1)
- audio (1)
- autoplay (1)
- cloud (1)
- facebook html5 (1)
- faster ABR (1)
- fmp4 (1)
- hiring (1)
- iGameMedia (1)
- iOS (1)
- iOS SDK (1)
- iPadOS (1)
- id3 (1)
- language localisation (1)
- micro moments (1)
- mobile ad (1)
- new web browser (1)
- offline playback (1)
- preloading (1)
- program-date-time (1)
- seamless transition (1)
- server-side ad insertion (1)
- stream problems (1)
- streaming media east (1)
- support organization (1)
- thumbnails (1)
- use case (1)
- video clipping (1)
- video recording (1)
- video trends in 2016 (1)
- visibility (1)
- vulnerabilities (1)
- webRTC (1)
- wowza (1)
- zero-day exploit (1)
- September 2023 (1)
- July 2023 (2)
- June 2023 (1)
- April 2023 (4)
- March 2023 (2)
- December 2022 (1)
- September 2022 (4)
- July 2022 (1)
- June 2022 (3)
- April 2022 (1)
- March 2022 (1)
- January 2022 (1)
- November 2021 (1)
- October 2021 (3)
- September 2021 (3)
- July 2021 (1)
- June 2021 (1)
- May 2021 (4)
- April 2021 (4)
- March 2021 (6)
- February 2021 (8)
- January 2021 (4)
- December 2020 (1)
- November 2020 (2)
- October 2020 (1)
- September 2020 (2)
- August 2020 (1)
- July 2020 (3)
- June 2020 (3)
- May 2020 (1)
- April 2020 (3)
- March 2020 (3)
- February 2020 (1)
- January 2020 (3)
- December 2019 (3)
- November 2019 (3)
- October 2019 (1)
- September 2019 (4)
- August 2019 (1)
- June 2019 (1)
- December 2018 (1)
- November 2018 (3)
- October 2018 (1)
- August 2018 (4)
- July 2018 (2)
- June 2018 (2)
- April 2018 (1)
- March 2018 (3)
- February 2018 (2)
- January 2018 (2)
- December 2017 (1)
- November 2017 (1)
- October 2017 (1)
- September 2017 (2)
- August 2017 (3)
- May 2017 (3)
- April 2017 (1)
- March 2017 (1)
- February 2017 (1)
- December 2016 (1)
- November 2016 (3)
- October 2016 (2)
- September 2016 (4)
- August 2016 (3)
- July 2016 (1)
- May 2016 (2)
- April 2016 (4)
- March 2016 (2)
- February 2016 (4)
- January 2016 (2)
- December 2015 (1)
- November 2015 (2)
- October 2015 (5)
- August 2015 (3)
- July 2015 (1)
- May 2015 (1)
- March 2015 (2)
- January 2015 (2)
- September 2014 (1)
- August 2014 (1)